http://www.youtube.com/watch?v=x82gWQFEpQA Bruce Nauman
this is Andy Warhol starring a Japanese commercial for a TDK video tapes
Warhol was a America pop artist, an artist that explored many a art expressions from drawing to film.
TDK is a competitive VHS company, a time before DVDs.
in this video Warhol is holding a TV (stand by screen) on his shoulders and saying the colours in Japanese (the colours on the TV). then opening his eyes as the ad finishes.
he is a iconic artist from American pop culture creating a connection of a high end product to fine art culture.
all relating to viewing/watching pictures.